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Cheng Song

Industrial Engineering & Technical Feasibility Lead

Cheng Song is the Co-Founder and Managing Principal of HUA Engineering Group, with approximately 15 years of experience in engineering design and industrial project delivery.

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He holds a bachelor's degree in Structural Engineering from Hunan University and master's and doctoral degrees in Structural Engineering from Purdue University. He is a licensed Structural Engineer and Professional Engineer in California.

Song specializes in technically complex industrial projects, including:

  • Photovoltaic manufacturing

  • Battery manufacturing

  • Electronics and assembly facilities

  • MicroLED manufacturing

  • Copper and metal-processing facilities

  • Industrial warehouse conversions

  • Change-of-occupancy projects

  • Industrial campuses

  • Data-center-related engineering

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His work spans multidisciplinary engineering coordination across civil, architectural, structural and MEP systems.

For industrial acquisitions and redevelopment opportunities, Song focuses on the technical issues that can materially change project feasibility and cost, including:

  • Power availability

  • Existing structural capacity

  • Utility and MEP capacity

  • Zoning and occupancy compatibility

  • Fire and life-safety requirements

  • Change-of-occupancy implications

  • Infrastructure upgrades

  • Construction feasibility

  • Technical execution risk

He is particularly experienced in identifying hidden risk in the conversion of existing warehouses and industrial buildings, where structural capacity and code-driven upgrades are often underestimated.

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Song also brings substantial business and management experience. At HUA, he is involved in business development, client relationships and financial operations. He also serves as a product leader at a publicly traded AEC software company, managing a product line with more than $25 million in annual recurring revenue, and is pursuing an MBA at UC Berkeley Haas.

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At EPA, Song leads the industrial engineering and technical feasibility perspective, helping the team answer a critical question:

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Can this industrial project actually work from an engineering standpoint, and what will it take to make it work?

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